ABOUT JENNIFER
An analytics leader who loves the details.
I build end-to-end marketing analytics programs: campaign analytics, multi-touch attribution, and full-funnel revenue insight. I’m happiest down in the data dirt writing SQL and building warehouse models. I bridge the gap between campaign execution and boardroom impact, and I love translating complex analysis for non-technical audiences.
Experience
Senior Marketing Analytics Manager · Contentful (acquired by Salesforce)
2025–present · Governed pipeline reporting, attribution framework, Redshift-to-Snowflake migration, AI-automated reporting.
Marketing Analytics Manager · Vector Solutions
2022–2025 · Demand gen analytics for a $240M B2B company; attribution models, 50+ dashboards, trusted partner to CMOs for QBRs and board updates.
Senior Marketing Data Analyst · Vector Solutions
2021–2022 · Unified funnel metrics across 6 acquired brands; improved campaign-to-pipeline attribution by 35%.
Product Manager, Local Television Media · Nielsen
2017–2020 · Led a team of 4 analysts; built data visualization tools validating audience measurement across 208 markets and the first dashboards measuring online streaming audiences; cut client ticket resolution time from 3.2 to 2.2 days.
Product Owner, Watch Quality Assurance · Nielsen
2013–2017 · Led engineers, QA testers, and data scientists through deep-dive quality testing for a major measurement methodology change.
Toolkit
Analytics / attribution (MTA/MMM), funnel optimization, ROI modeling, forecasting, lead scoring
Data / SQL, Snowflake, Redshift, dbt, Python, Excel Power Query
Visualization / Tableau, Power BI, Looker, Salesforce CRM Analytics
AI / agent and skills development, LLM-assisted reporting, semantic layers, Claude Code, Agentforce
MarTech / Salesforce, Marketo, HubSpot, GA4, Google Ads, Meta/LinkedIn ads
Speaking & training
Crafting an Impressive Data Portfolio · Becoming the Unicorn Candidate · 6 Analytical Principles of Data Visualization Design · Marketing Attribution Research & Training
Community
Women in Data · Data Visualization Society · Girl Scouts STEM Advisory Board
Writing on Medium